About Food Surety
Helping food professionals do what is right with confidence
Food Surety is a New Zealand-owned food industry training provider supporting food professionals and businesses across New Zealand, Australia and beyond.
We help quality managers, technical teams, auditors, verifiers, supervisors, food handlers and food business leaders build practical food safety capability they can apply with confidence.
Our training is clear, practical and designed for the day-to-day pressures food businesses face. We help you strengthen systems, develop your team, prepare for audits and protect consumers and brands with confidence.
Pronounced “Food Shoor-uh-tee”, not Food Security.
What does “Food Surety” mean?
Food Surety represents confidence, protection and trust in food systems, where food safety, food defence and food authenticity work together to protect consumers, products and brands.
It’s pronounced “Food Shoor-uh-tee” — not Food Security. To us, Food Surety is more than a name. It is our purpose: helping food professionals do what is right with confidence.
Where we started, and why it matters.
2020
Founded in New Zealand
Food Surety was founded to make professional food safety training more personal, practical, and accessible — supporting the people who protect our food every day.
Ray Haddad
Founder, Managing Director & Lead Trainer
Food Surety was founded in 2020 by Ray Haddad after years of experience in food safety, quality assurance, auditing, verification, training, workplace assessment and international food safety projects.
Ray saw a growing challenge across the food industry. Standards, customer expectations and supply chain requirements were becoming more complex, while the people responsible for food safety were often expected to make important decisions with limited time, limited support and high pressure.
Food Surety was created to make professional food safety training more practical, accessible and relevant — training that helps people understand what needs to be done, why it matters and how to apply it in real food industry situations.
Beyond knowledge — shaping behaviours.
Food safety training should do more than transfer information. Our goal is to help professionals build understanding, judgement and confidence so they can apply what they learn in real situations.
Every Food Surety course is designed to be practical, relevant and connected to the pressures food businesses face.
01
Supportive
We meet learners where they are.
02
Innovative
We craft and continually improve training solutions.
03
Practical
Real examples and impact while recognising the broader context.
04
Ethical
Integrity always comes first.
05
Community-minded
Meaningful connections and collaboration.
We speak human, not jargon. We prefer clarity over complexity, and we believe real confidence comes from understanding, not memorising.
Accredited, approved & trusted by the industry.
Food Surety delivers practical food industry training aligned with recognised standards, schemes and customer expectations, including HACCP, Codex Alimentarius, BRCGS, FSSC 22000, SQF, ISO 22000 and food safety management system requirements.
Food Surety is a BRCGS Approved Training Partner, and selected HACCP training is recognised by the International HACCP Alliance.
Our training supports food businesses, councils, verifiers, auditors, technical teams and industry professionals across sectors including food manufacturing, dairy, honey, poultry, wine, hospitality, fresh produce, storage, distribution and more.
Food Surety’s Accreditation & Approvals
Standards we align with
Codex HACCP FSSC 22000 BRCGS SQF MPI ISO 22000 ISO 9001 Woolworths Yum GFSI
Learn From Experienced Food Industry Professionals.
Ray Haddad
Ray is the Principal Trainer & Managing Director at Food Surety Limited. He has worked in the food industry in quality assurance roles, auditing, consulting, training, instructional design, workplace assessment and as an advisor in international food safety projects. This varied experience has given him a depth of understanding of the needs and the pain points among the different parties in the food industry.
Since 2007, Ray has built a proven track record conducting hundreds of audits including external third-party certification audits as an auditor/verifier recognised by the New Zealand Ministry for Primary Industries (MPI). In addition, he has trained thousands of food professionals from government agencies, NGOs, academia and businesses across the whole supply chain from farm to fork and across the different sectors, not only in New Zealand but in Southeast Asia and the Middle East.
Ray is driven by food professionals’ experiences of light bulb moments and breakthroughs in their thinking. He enjoys supporting them protecting food for all.
Susannah Roelofsz
Susannah Roelofsz is a Senior Trainer & Technical Specialist at Food Surety. She holds a Master of Science in Microbiology and brings 25 years of experience across scientific research, laboratory services, food manufacturing, food safety and quality auditing, training, and technical leadership.
Susannah has conducted numerous first-, second-, and third-party audits, delivered extensive industry training, and worked closely with stakeholders across the food supply chain to strengthen compliance and capability.
She is a third-party certification auditor for BRCGS, regulatory, and customer standards, with extensive practical experience across the food industry in New Zealand and Australia.
Trusted by food professionals and businesses
4000+
Trained food professionals, most recommend us to a colleague.
80+ NPS
Our industry-leading Net Promoter Score proves our clients’ confidence.
20+
Practical, accredited training topics helping food professionals protect consumers and brands.
Since 2020, Food Surety has trained thousands of food professionals and supported businesses. Our learners include quality managers, technical managers, auditors, verifiers, production leaders, supervisors, food handlers, compliance officers and food business teams who need practical training they can apply at work.
Trusted partner
Leading food industry brands & organisations like these trust Food Surety
At Food Surety, we are committed to designing, developing and delivering the best courses possible, with a huge emphases on both behavioral and cognitive approaches to learning to achieve real outcomes.
TRUSTED BY LEADING FOOD INDUSTRY BRANDS & ORGANISATIONS
The meaning behind the Food Surety logo.
Every element of the Food Surety logo tells part of our story and reflects our purpose, protecting food, people, and trust.
The Shield
Represents protection of consumers, brands, and public health. It symbolises our commitment to doing what’s right with confidence and integrity.
The Wheat
Symbolises food integrity and nourishment, connecting us to agriculture and the wider food supply chain. It reflects our responsibility to protect the quality and safety of what nourishes us all.
The Koru (Spiral Motif)
The koru — Māori for “loop” or “coil” is inspired by the unfurling frond of the native New Zealand silver fern. It represents new life, growth, and renewal — symbolising a fresh start, positive change, and the continuous cycle of life, aligned with our belief in continuous learning and improvement.
The Green Palette
Reflects nature, safety, and sustainable growth. As an abundant colour in the natural world, green evokes life, renewal, and trust — the same qualities we aim to build through every training experience.
Together, these elements represent the Food Surety promise: helping food professionals protect what matters and grow with confidence.
GOOD TO KNOW
Frequently Asked Questions
What does “Food Surety” mean?
Food Surety represents confidence, assurance, protection and trust in food systems. It reflects our purpose: helping food professionals do what is right with confidence.
How do you pronounce Food Surety?
Food Surety is pronounced “Food Shoor-uh-tee” — not Food Security. The name reflects confidence, protection and trust in food systems.
What does Food Surety do?
Food Surety provides practical food safety training for food professionals and businesses. Our courses cover topics including HACCP, food safety management systems, auditing skills, food safety culture, food defence, food fraud prevention, risk assessment and GFSI-recognised scheme requirements.
Do you support businesses in Australia?
Yes. Food Surety supports food professionals and businesses across New Zealand, Australia and internationally through e-learning, live online training, classroom training and team-based training options.
Is Food Surety a recognised training provider?
Food Surety is a BRCGS Approved Training Partner. Selected HACCP training is recognised by the International HACCP Alliance. Other courses are designed to align with relevant standards, schemes and industry expectations where applicable.
Who are your courses designed for?
Our courses are designed for quality managers, technical managers, auditors, verifiers, compliance officers, food safety professionals, supervisors, production leaders, food handlers and food business teams.
How do I choose the right course?
You can explore all courses online or contact us for guidance. We can help you identify the most suitable course based on your role, your business needs and the standards or customer requirements you work with.
Ready to build practical food safety capability?
Explore our full range of food safety training courses or contact us to discuss training for your team.